She firstly discussed the characteristics of what text can be, for example fast, flexible and portable.
We then moved onto the topic of the inverted pyramid, which I have heard about and have been researching in the recent readings we have been assigned.
It basically stands for the fact that in journalism, the most important parts of a story e.g the who, what, why, when, where and how, belong in the first paragraph or two.
This information is then followed by the the body which is meant for the extended information of the vital points in the first paragraph.
Skye then showed us various examples of stories in the newspaper and online with the principles of the inverted pyramid in use.
Furthermore, she touched on hyperlinks and how in online articles, there are links to multiple different articles at once. Another point she raised was that text is basically everywhere in the article, for example in the headline, captions and stand-first.
Skye then talked about the importance of headlines being able to catch the reader's eye whether they be in the top left corner or the top right.
The point of the layouts of an article was fascinating to me and I learnt a lot with this information.
Skye mentioned that sometimes your story needs to be able to fit into multiple different formats and you will sometimes need to change the story to fit the outline given.
I have never thought of articles like that and was surprised at how many different areas an article must fill.
The different roles of the parts in the article were also discussed.
Overall, the overriding message I learnt in this lecture was that text is the most dominant part of the journalism's job and that it has progressed from only being able to access it in print to being able to access it online and throughout the web.
Due to the fact that text is the main factor in the majority of journalism these days, it was enlightening to see the different ways in which it can be manipulated and presented to the public.
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